Causal inference: the uplift
An R&D programme carried out in partnership with Paris Dauphine University.
RESEARCHER
Clément Feutry (Researcher (PhD) — Consultant)
After gaining experience in academic research and teaching at ENS Cachan, Clément is now one of the driving forces behind Square Management’s R&D activities. He has expertise in image processing and machine learning, the subject of his doctorate. In addition to his work on uplift, he is also involved in other R&D topics at the Square Research Center: explainability. Clément works on these subjects on a contract basis, contributing his expertise in automation and modelling. His work can include POCs or start with an audit of the existing system.
Publications
- “Après l’explosion du e‑commerce, l’heure du bilan sur la génération de trafic et son ROI a sonné!” LSA, 02/12/2021
- “Revisiting the CATE/uplift problem with binary outcome and treatment: new metric, models and a comprehensive benchmark” en cours de publication