22 September 2023 | People & Change, Square Research Center
Faced with increasingly frequent changes, managing the cultural aspect of a company (e.g. values, shared symbols, history, individual, collective and managerial behaviour) is essential for optimising long-term transformation strategies.
22 September 2023 | Digital – Marketing, Square Research Center
In the age of sustainability, the influence of marketing on changes in consumer behaviour is becoming key, whether in terms of the transformation of business models, modes of governance, changes in consumption patterns, or the transformation of the marketing function, its practices, and marketing strategies (e.g. objectives, indicators, culture).
22 September 2023 | People & Change, Square Research Center
The proliferation of ‘fads’ and proposed managerial innovations is driving the way in which many companies are trying to adopt new approaches, which are often wholly unsuitable for their managers and teams.
22 September 2023 | Digital – Marketing, Square Research Center
Digital technology is responsible for a growing proportion of greenhouse gas emissions and has also negative social and societal impacts.
22 September 2023 | Organisation & Efficiency, Square Research Center
Today, a company’s performance can no longer be conceived and measured exclusively in terms of financial performance.