Bank sustainability
Since the 2008 financial crisis, the ability of banks to withstand negative shocks affecting the quality of their assets has been a key concern for the authorities, regulators, and executives.
Transition to responsible innovation
In the age of sustainability, the influence of marketing on changes in consumer behaviour is becoming key, whether in terms of the transformation of business models, modes of governance, changes in consumption patterns, or the transformation of the marketing function, its practices, and marketing strategies (e.g. objectives, indicators, culture).