Platformization and Innovation Strategies
ASSOCIATED TO THE AREA OF EXCELLENCE
WHAT DO WE FOCUS ON?
We are developing answers to the following questions: from what ground do new value propositions in the platform economy emerge? What are the conditions of their success? We thus strengthen the capabilities of the accountable players at stake, especially banking actors, to design and manage the best platformization projects. We develop a strategic framework to define the best opportunities of business models that fit their positioning, ambitions and capabilities. We develop an analysis method to choose the most relevant alliance strategy. Through our models, we cater to the organizational challenges resulting from repositioning, which are often underestimated in corporate strategies.
Matilde GUILHON (PhD Student)
After obtaining an MSc in Management at the ESCP, where she also carried out her undergraduate studies, Matilde took on an MSc in Strategy at the Panthéon-Assas University, where she worked on business model innovation strategies. Matilde then joined the ESCP PhD program and started a CIFRE PhD within the Square Research Center, while been affiliated to the ESCP laboratory. As a researcher, she contributes to the applied R&D work of the Area of Excellence Innovation and works on the strategic repositioning on incumbents amid the platformization of their activities in the financial sector.